A Sense of Place are the emotions associated with a place – special qualities, characteristics and identity that makes it different from its surroundings – ‘local distinctiveness’.
Landscapes, wildlife, heritage, people, sights, sounds, smells, tastes, memories and many ‘things’ can contribute to your experience of a place.
It is all about ‘telling a story’…
Key to increasing awareness of an area is created by ‘telling a story’. The story showcases the good practice of social, economic and environmental sustainability that is not only possible but already happening in the Biosphere. It heightens the importance the of Galloway and Southern Ayrshire Biosphere passion for living in a way that benefits people and nature.
How can you tell a story…
Sense of Place Toolkit is a collection of examples and resources to help you understand and benefit from the special qualities of the Biosphere. The toolkit helps you to associate the emotions of a place with your business, community or organisation. We use the word ‘toolkit’ because it is focused on practical outcomes – ‘telling a story’. In the same way that a plumber’s toolkit contains different tools for different jobs, the Sense of Place Toolkit can be adapted to your individual needs and interests.
It can be used when:
- Creating promotional materials, such as a leaflet, website or advertisement.
- Informing your customers or visitors about your local area
- Developing a plan, proposal or strategy
- Providing training to your staff or colleagues
- Working with the community
The benefits can be used to:
- Improve the ‘welcome’ and local knowledge offered by frontline staff
- Add value to local products and services – and help businesses develop new products
- Strengthen the identity of ‘brand’ of an area by encouraging different groups to work together in promoting a place and its special qualities
- Provide inspiration for education, interpretation and creative arts
- Help bring communities together and connect people with the landscape
Sense of Place Toolkit for Galloway and Southern Ayrshire Biosphere is not designed to be read from cover to cover like a book. Instead, think of it as a recipe book that you can ‘dip into’ whenever you need some fresh ideas and inspiration.
Use the links below to access the printable sections of the Toolkit: